Pop Up To The Shops; B51 Is Underground Cool

B51POP-UP is a series of underground POP-UP fashion shops which take place in various quirky off the beaten track locations in Dubai and offer the city an alternative kind of luxury!
B51, is born out of the cloak of Ashto Trading, one of Egypt’s fashion moguls, a successful family business that’s been growing since 1990. The company’s vision is to source and scout for the best that the fashion world has to offer and bring it to the Middle East market.The designers are at the core of the story, B51 scouts for talent all over the world in order to source products from fabulous independent designers who just like our customers seek to express their individuality through their creations.

The 2nd pop up promises a perfect fusion of grunge and glamour in a quirky, off-the-wall collection showcasing more than 30 international designers. The shop is only around from April 8th for 10 days at its Al Serkal avenue location. So get down quick.

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